Junior Paid Media Specialist

Job Overview

We are seeking an energetic and detail-oriented Junior Paid Media Specialist to join our dynamic marketing team. In this role, you will support the planning, execution, and optimization of paid media campaigns across various digital platforms. Your enthusiasm for digital marketing combined with your analytical mindset will help drive measurable results, enhance brand visibility, and contribute to the overall success of our marketing initiatives. This paid position offers a fantastic opportunity to develop your skills in performance marketing and media buying within a fast-paced environment.

Duties

• Assist in managing and executing paid search campaigns on platforms such as Google Ads, Microsoft Ads, Bing Ads, and social media advertising channels including Facebook and Twitter Ads.
• Conduct comprehensive keyword research to identify high-performing keywords that align with campaign goals.
• Support the creation and optimization of ad copy, targeting strategies, and bidding tactics to maximize ROI.
• Monitor media performance analytics using tools like Google Analytics, Google Tag Manager, and SEO tools to evaluate campaign effectiveness.
• Collaborate with the team to develop media planning strategies and manage marketing campaign budgets efficiently.
• Generate web analytics reports using spreadsheets, pivot tables, and other data visualization tools to inform decision-making.

Requirements

• Basic understanding of performance marketing principles, paid search marketing (SEM), and social media management.
• Familiarity with advertising platforms such as Google Ads, Google AdWords, Microsoft Ads, Facebook Advertising, Twitter Ads, and DoubleClick.
• Knowledge of web analytics reporting tools including Google Analytics and SEO tools for tracking media performance.
• Strong skills in spreadsheets and data analysis software like Excel or similar tools for managing budgets and creating pivot tables.
• Ability to interpret web analytics data to support data-driven decision making and optimize campaigns accordingly.
• Excellent communication skills with a proactive attitude toward learning new digital marketing techniques.
• Prior experience or coursework related to digital marketing, media buying, or e-commerce is a plus but not required.

Join us as a Junior Paid Media Specialist and become an integral part of a forward-thinking team dedicated to innovative digital marketing! We’re committed to fostering your growth while delivering impactful campaigns that elevate our brand presence across digital channels.

Pay: From $45,000.00 per year

Benefits

• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Draper, UT 84020